Prix compasso d'oro pour Richard Sapper pour la télévision portable, “Doney” (1962) ABS plastic housing Marco Zanuso in collaboration with Richard Sapper, Brionvega, Milan Television sets were becoming portable and were no longer in need of an entire piece of furniture for their placement. “The first fully transistorized television set to be produced in Italy” (Sparke, 1988, p. 145), the “Doney” television was simple, sleek, curvy, and extremely compact. Italians continued the trend begun in the 1950s of establishing themselves in the world as leaders in design of household equipment and appliances such as this television set, which was popular both within and beyond the Italian border. The televisions of the 1960s were greatly reduced in price from those of the fifties. Consequently more families had one in the home and did not need to venture out to a public place such as a bar to watch the evening entertainment shows or sports broadcasts.