Prix Prix compasso d'oro pour Cutlery set, “Nuovo Milano” (1989) Ettore Sottsass, Jr., Alessi, Crusinallo, Novara. To his prolific repertoire the esteemed architect Ettore Sottsass, Jr. added this “New Milan” set of flatware. Thirty years after Ernesto Rogers' famous comment, the Italian designer is still creating everything from the spoon to the city. In addition to this elegant cutlery set, Sottsass helped design Alessi's showroom on Corso Matteotti in the center of Milan.