Prix compasso d'oro pour Augusto Magnaghi pour sa cuisine équipé: Cucina Componibile, par S.A.F.F.A. Spa, Milan Fitted kitchen (1954) Augusto Magnaghi, S.A.F.F.A., Milan With the invasion of the American culture, Italians could buy chewing gum, Coca-Cola, the dream of a modern kitchen, and domestic comforts. Families could afford to purchase modern amenities that indicated social status, instead of relying on out-dated, handed-down furnishings and household effects, “a tradition that had been as much the heritage of the poor peasant as of the middle class with its tendency to accumulate and save” (Gregotti, 1972, p. 322).
